Speed Has Become the New Currency of Commerce

Rapid Commerce: The Future of Delivery

Your customers today aren’t waiting. In fact, more than 60% of Indian consumers say they’re willing to pay extra for same-day delivery. For them, speed isn’t a luxury anymore, it’s the deciding factor.

This shift is leaving brands, retailers, and logistics providers with a tough question:

How do you deliver faster, without burning through margins?

The answer is rapid commerce (4–6 hour fulfillment), which has emerged as the sweet spot by balancing speed, assortment, and operational efficiency.

In our exclusive DTDC + Boston Consulting Group report, The Emergence of Rapid Commerce in India, we uncover:

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  How rapid commerce is shaping a $20+ Bn opportunity by 2030

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  The evolving consumer behaviors driving speed as a differentiator

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  Key enablers—dark stores, batching models, and logistics innovations—that make rapid delivery scalable

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  Global lessons from markets like China, Europe, and Southeast Asia—and what India can do differently

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  A roadmap for brands, logistics providers, and regulators to capture this massive opportunity